Fidelity Bank colleagues go to GA for immersive workshop

Source: Sentinel and Enterprise

LEOMINSTER -- Fidelity Bank today announced that colleagues, Irene M. Rivera and Joseph Canedo have successfully completed the American Bankers Association (ABA) Bank Marketing School, a program designed to support the future growth of industry professionals.

The 10-day course, held in Atlanta, Ga. in April, included sessions on public relations, data and analytics, marketing ROI, marketing to multicultural consumers, planning, financial analysis, and asset/liability management, using AI and innovation to drive value, and marketing leadership. The course is the first step towards earning the valued Certified Financial Marketing Professional (CFMP) credential, demonstrating expertise to employers, regulators, and customers.

"We are deeply invested in the development of our team members and take immense pride in witnessing their achievements," said Joann Marsili, CFMP, executive vice president, chief growth and client experience officer, Fidelity Bank, and who serves as an advisory board member for the Bank Marketing School and taught the marketing ROI portion of the course. "We look forward to the positive changes these new-found experiences will bring."

Irene Rivera joined Fidelity Bank in 2023 as Digital Marketing Specialist and holds a bachelor's degree in business administration and a marketing degree from Fitchburg State University. "Thank you, Fidelity Bank, for your unwavering support and investment in my professional journey. Completing the ABA Bank Marketing School was an honor, and the people were exceptional," said Rivera.

Joseph Canedo is a graduate of the College of the Holy Cross and joined Fidelity Bank in 2016 as a Data Analyst. He was recently honored with the Bank's 2024 back-office Mission Accomplished Award for using his head and heart to answer questions that are critical to the Bank's business, while also thinking critically about "how" that information needs to be used.

"Irene and Joseph are exceptional individuals and team members," added Marsili. "This experience will help them become better bankers and leaders and help them fulfill Fidelity's LifeDesign banking promise of providing care, clarity, and confidence to help clients get where they want to be."