Protecting the Pacifika Kava industry

Source: Samoa News

Port Vila, VANUATU -- Farmers, exporters, government, and civil society representatives from across kava producing countries in the Pacific attended the hybrid workshop last month.

Vanuatu Minister for Trade and Commerce Anatole Hymack said it was imperative to safeguard kava as a Pacific product, ensuring its protection and recognition of its authentic origins in the Pacific.

He said a collective approach to kava is needed to ensure they all contribute to the development of kava -- not only at the national level but regionally, and where their Pacific voices can be heard.

Over the three days, there were vigorous discussions on addressing challenges and identifying collaborative opportunities to support the regional strategy.

It's value as an export, especially to the US, is continued to be explored and developed in consumer markets.